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I've been in the photography business for 20 years, and I don't pay a dime for advertising! In this program, I'll take you step-by-step through all the free marketing methods I use to keep my calendar booked with great clients.
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My complete, step-by-step program to optimize your site to get to the top of Google
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Detailed information on how to optimize your Google My Business Listing
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Learn how I get my happy clients to market my studio for me
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Learn how I work with other local businesses to cross-promote each other. A definite win-win!
About Instructor
Leah Severson has been photographing families in Indianapolis for 20 years. For the last 8 years, she's also been teaching marketing and SEO to other photographers who are ready to get off the social media marketing merry-go-round and learn on-and-offline marketing that works. Her Search Engine Optimization for Photographers Course was voted "best class" by students at the Newborn and Beyond Retreat in 2019. In her Display Marketing for Photographers course she'll take you step-by-step through the process that she used to get portrait displays at more than 20 doctors' offices in the Indianapolis area. And her Market Like a Mother course will show you how to get your clients to do your marketing for you.
Raves for our Marketing Programs
Need help with your Google rankings and SEO??? She has educated me more than I ever thought I could be educated. She explains things on my level therefore I get it!! Take one of her classes!! Do a 1:1 with her! She will make it happen!
Kim Fain
Simply Baby by Kimberly Fain
After taking an in-person SEO class from Leah, I was very impressed with the information she provided and knew right away I needed further guidance specifically to my website. I hired Leah to review my website and google my business. We set up two separate conversations to discuss her recommendations. Leah had lots of excellent information and advice as we reviewed my website and content. She made several suggestions on using keywords, naming images, and content on the website that would be specific to target my audience. We did the same for google my business. I have been so impressed on how changes that were easy to implement has made such a difference in my SEO and the number of inquiries I am receiving. I highly recommend Leah if you want to work on SEO and understanding how to move up in Google. Leah makes it simple, easy to follow and easy to understand. I have loved working with Leah!
Mariela Duval
Mariela Duval Photography
“SEO is my weakness. Leah was by far one of most thorough teachers that I have ever worked with. Leah hit on so many items that are easily adjustable, make sense, and align perfectly with my business. Leah, I truly appreciate the knowledge that I gained from you. It was all so enlightening!!
Emily Moncus
Emily Moncus Photography
I’ve had a chance to meet and learn from Leah during a Newborn And Beyond Photography retreat. The retreat had a long list of amazing teachers and vendors but what I loved the most and learned the most from was Leah’s class . I actually told my friends that the whole retreat would’ve been worth the investment for her class alone! She is extremely knowledgeable and willing to share all she knows . Friendly, open to questions ( a lot of those 🙂 and willing to go the extra mile to help her students . I am extremely grateful for being able to learn from her and I hope to be able to attend more of her classes . Highly recommend her to anyone who wants to learn more about the business / SEO side of photography.
Aneta DeAngelo
Yellow Lollipop Photography
Leah is one of the most resourceful people I have learned from. The information she gave me during our workshop was incredible and VERY IMPORTANT to know. I truly believe when I put everything to use, I will be the top of the first page on Google Search! It was truly a business changing class! If you learn SEO from Leah, you are set for a success already!! Thank you so much for sharing so much and not holding anything back!
Rita Wilder
Rita Wilder Photography
“I really enjoyed your class last evening. SEO is the unknown to me even though I know it is important and necessary! I came back to my room with tons of notes and couldn’t sleep so I got out my laptop and looked at my website and blog to compare. I am excited to return home and implement changes to improve my SEO. I appreciated your patience and the wealth of knowledge and expertise you were willing to share! It would be such an amazing thing to win a website review! Thank you very much!”
-Kellie Carter
Just wanted to say a HUGE THANK YOU for sharing your knowledge with us during your SEO CLASS. You literally bombarded us with so much valuable information regarding not only SEO but also you shared ideas on what-how-where to shift our focus in building small business. You are a walking encyclopedia and in few hours you were able to present a lot of points that I will definitely use in my SEO building. Now I have tools and the language to use in order to achieve the results I need. Definitely plenty of “aha” moments! Highly recommend this class to anyone who is looking into learning more about SEO! Thank you! Thank you!
Adriana Kopinja
The Precious Foto
Thank you so much for teaching us your ninja SEO ways! I could have absorbed your tips and tricks for so much longer than we had. I can’t wait to sit down and get things straightened out on my website, and watch myself move up in the rankings!
Helen Ransom
Faces You Love Photography
I’ve taken several SEO courses – never applied much of it, but I thought yours was truly the best one I’ve experienced. Your delivery was fun and personable, as well as straight to the point. I don’t feel overwhelmed by SEO – it’s more of a nuisance than rocket science. Yet, your explanation and how-to presentation was easy to understand and you made my to-do list seem manageable. Overall, you took what some would say is a “foreign language” and made the content relatable and achievable. I’m really excited to delve into your instructions and suggestions and create a site that delivers.
Kristen Barker
Kristen Barker Photography
Leah was a fantastic teacher. She made a difficult topic understandable. My head was spinning but in a good way. I knew nothing about SEO and now I know a lot more. I am motivated to learn more to help my business grow because of her lecture. She had high energy during her class which was the last one of the conference. Thanks so much for a wonderful lecture.
Kathy deRenzy
Kathy deRenzy Photography
Course curriculum
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1
Market Like a Mother: Referral Marketing for Photographers
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Introduction
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Let's Get Social!
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Why You Want to be Facebook Friends with your Clients
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Gift Certificates and Referral Cards
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Facebook Cover Collages
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Win a Wall Portrait - Facebook Post
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Win a Wall Portrait - Blog Post
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Getting Google Reviews
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Silent Auctions
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2
Display Marketing for Photographers
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Display Marketing for Photographers-Lesson
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3
Search Engine Optimization (SEO)
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Using SEO to get FREE Website Traffic
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How to Use This Course
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Before We Begin...
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Find Technical Issues that Could Be Hurting Your Rankings
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5 Mistakes that could Hurt your SEO
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Easy and Effective Keyword Research
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Create URLs that Google Loves
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Hyphens vs. Underscores in URLs
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Keywords - Working Location into Keyword Strategy
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Optimizing for Secondary Keywords
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Keywords - Using Singular vs Plural
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Optimize Your Website Graphics
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Optimize Your Website Copy
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Why You Must Consistently Add Fresh Content to Your Website
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Meta Titles
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Meta Descriptions
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Proper Use of Headers Tags
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Optimizing Your Website Header and Footer
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Use Backlinks to Increase Your Site's Ranking
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Developing a Great Internal Linking Strategy
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How Outbound Links can Help Your SEO
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I'm at the top of Google why isn't my phone ringing.
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4
Optimizing your Google My Business Profile
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Why Your Google My Business Page Matters
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How to Claim your Google My Business Listing
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How to Optimize Your Google My Business Listing
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How to Create Posts on your Google My Business Page
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Google My Business Questions & Answers
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